Your pitch deck has less than 2 minutes to attract investors
HOW LONG DO INVESTORS SPEND REVIEWING A PITCH DECK?
The data is clear: last year the average seed-stage investor spent 1 minute and 56 seconds reviewing each pitch deck they received.
But the biggest trend? As the fundraising market gets more competitive, investors receive more pitches and are spending less time reading them.
Here's the original research data from DocSend (the source data is from founders who used their platform to distribute their pitch deck):
AVERAGE INVESTOR PITCH DECK READ TIME BY YEAR:
| Read Time (M:S) | 2022 | 2023 | YoY Change |
| Average Seed Pitch Deck Read Time: | 2:25 | 1:56 | - 48% |
| Average Pre-Seed Pitch Deck Read Time: | 2:42 | 2:12 | -19% |
Source: DocSend
WHAT ARE THE IMPLICATIONS?
With investors spending less time on your initial pitch deck review, there are some serious implications for founders & CEOs to keep in mind:
- You get one, very brief shot at a short when you pitch an investor. Your pitch deck needs to generate interest in less than 2 minutes.
- Both the content and visuals need to be designed to speak an investor's language. Your goal with an initial contact should be to book a call or meeting.
- Your pitch deck needs to balance enough having enough information so that a prospective investor can understand your unique:
- Market opportunity
- Traction
- Product
- Team
- Route to Market
How can we help?
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We are the pitch deck experts. We advise founders and create pitch decks with a compelling narrative that speaks to time-pressed investors and helps you stand out in a competitive fundraising market.
- Our fixed-price packages are designed to be affordable, while giving you a world-class pitch deck. Get in touch to see if we can help.
