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London Pitch Deck Consultancy
PitchBuilder is a boutique team of investor pitch deck storytelling experts
Why we exist
Most founders struggle with their pitch deck
Without experience on the other side of the table, it’s hard to know what investors are really looking for, or how to assess your pitch deck objectively.
Investor inboxes are flooded with generic AI-generated pitch decks, our job is to give you an unfair advantage
Don't risk your funding round on an AI-generated pitch deck that looks, sounds and feels like every other deck in an investor’s inbox, and fails to properly analyse your business.
Average investor pitch deck read time
2 minutes
24 seconds
Many AI-assisted decks follow the same formula. […] If a deck sounds like everyone else's, investors may reasonably wonder whether the strategy does too.
Angels and early-stage VCs invest as much in the founder(s) as the product. Having an AI generated email/pitch is the easiest way to lose their interest and attention
STOP USING AI PITCH DECK FEEDBACK. […] It teaches you to make your pitch generic because that is what AI does. It sucks the soul out of your pitch and makes it unbearably dull. […] you deserve not to be funded if you do it.
I, like many other investors, have been at the receiving end of an AI-powered pitch-fest from startups. […] There is no risk and therefore no edge. […] messages that just all sound the same and get immediately discarded.
A lot of the emails I get from founders are now written in a hard-hitting journalistic style. I know they're written by AI, because no founder ever wrote this way before. And once you realize something is written by AI, it's hard not to ignore it.
Well, that's a first. An enterpreneur who I met at a cafe a while back […] just sent me an AI-genereated pitch. This wiped out the personal connection I had […] with this person. How do people not realize AI does this?
It's still amazing how much people hate AI output. […] a pitch deck that is fully AI generated […] anything that directly makes contact with another human with the risk of that human finding out the output is AI, is dead on arrival.
I can absolutely tell that your entire deck was made by AI and […] my eyes glaze over by slide 2. I invest in founders. Really hard to get excited about someone that outsources their critical thinking […] to AI, and ends up sounding just like everyone else.
Makes sense. People invest in founders, not just products. If your pitch sounds exactly like everyone else's AI generated email, you've already lost one of the few chances to stand out
Please stop. Dont do this anymore: "This wasn't just a product. It was a movement." […] "Not just an app. A revolution." […] You can instantly tell when someone handed their brain to an LLM.
IME agent-gen'd pitch decks tend to be pretty weak: consistently generic content and a lack the unique insights that are essential to a good strategy
I thought receiving LLM-researched, LLM-designed pitch decks was the worst, until I received a pitch deck with AI-generated factory & retail outlet pictures, presented as real. Who is the tg fr?
PitchBuilder is trusted by 500+ founders
From founders who have worked with PitchBuilder
★★★★★
“We’re really impressed with what you’ve done!”
Jack
Funded by Y Combinator
✓ Verified client
★★★★★
“We thought our deck was ready to go, and were a bit surprised at some of the issues flagged — we are so, so glad we didn’t send this to an investor without reviewing it first. Embarrassment avoided. Thank you Jay, there is a lot here for us to work through, this is great.”
Rahul K.
Founder
✓ Verified client
★★★★★
“I had my meeting this morning which went well. He liked the deck! Based on this, he actually thought £10M may be too low a valuation.”
Lucy
Retail/DTC CEO
✓ Verified client
“This is one of the highest quality pitch decks I’ve ever seen. Really very impressive.”
Pitch Deck Creation
Partner
$62 billion AUM hedge fund
★★★★★
“The pitch deck is very impressive — you guys certainly know what you’re doing! Love it!”
Ekram
Tech founder
✓ Verified client
★★★★★
“Thanks very much for all your help, we would definitely use you again and I will be recommending you to others.”
Ashley M
SaaS Founder
✓ Verified client
★★★★★
“Some fantastic feedback and meetings booked off the back of your deck, very happy.”
James
FinTech founder
✓ Verified client
★★★★★
“We forgot to say how much we love the deck. You understood our ask and have brought out the story really well.”
Sam
Sports founder
✓ Verified client
★★★★★
“I’ve been working through your comments and adapting the deck in a number of ways, so thanks — it’s been very helpful.”
Charlie C.
SeedLegals Member
✓ Verified client
★★★★★
“Greatly appreciate the extra attention… You will hopefully see many of your comments already taken into consideration!”
Laura D.
Founder
✓ Verified client
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Frequently asked questions
A pitch deck consultant works with founders to build, review or improve a pitch deck ahead of a fundraising round. This includes analysing the business model, financials, and market positioning before structuring a narrative that communicates clearly to investors. PitchBuilder goes beyond design, the team examines unit economics, market sizing, and competitive positioning to ensure the deck reflects the business accurately and makes a compelling case for investment.
Pitch deck consultant fees in the UK typically range from £500 for a basic review to £8,000+ for a full creation service. Fees vary depending on the scope of work involved, but founders are usually best served by a fixed-price package. PitchBuilder’s Advanced Pitch Deck Review starts at £449, and full pitch deck creation starts from £2,900 plus VAT. A free consultation is available (and encouraged) to discuss requirements before starting work.
AI tools can produce a pitch deck quickly, but investors can identify AI-generated decks immediately and it damages credibility. AI cannot analyse your specific financials, unit economics, or market positioning, and tends to produce generic narratives that sound identical to hundreds of other pitch decks investors’ inboxes are flooded with. PitchBuilder provides expert human analysis of your business before writing a single word, ensuring the deck reflects your specific opportunity rather than a template.
An investor-ready pitch deck communicates the problem, solution, market size, business model, traction, and financial projections clearly and concisely, typically across 10-14 slides. According to DocSend research, investors spend an average of 2 minutes 24 seconds reviewing a pitch deck, so clarity, narrative flow and using the right metrics are critical. PitchBuilder structures every deck around the Sequoia model, adapted to reflect the specific business, sector, and stage of the company seeking investment.
A professionally built pitch deck typically takes 2-4 weeks from initial brief to final delivery, depending on how quickly financial and business information can be gathered. PitchBuilder’s pitch deck creation service currently has a lead time shown on the website at time of booking. For founders who need faster turnaround, PitchBuilder’s Advanced Pitch Deck Review, which provides expert feedback on an existing deck, is delivered within 3 business days.
The Sequoia pitch deck structure is a framework developed by Sequoia Capital that organises a pitch deck into the following sections: purpose, problem, solution, why now, market size, product, business model, team, and financials. It is widely considered the gold standard for early-stage pitch decks because it mirrors how investors evaluate opportunities. PitchBuilder uses the Sequoia model as the foundation for every deck it creates, adapted to reflect the specific business and investment context.
Most founders are too close to their business to assess their pitch deck objectively. Common issues include unclear problem statements, unsupported financial projections, weak market sizing, and narratives that assume investor knowledge. PitchBuilder’s Advanced Pitch Deck Review provides a slide-by-slide expert analysis within 3 business days, identifying exactly what needs to change before the deck reaches an investor. Over 500 founders have used PitchBuilder to validate and improve their decks before sending.
A pitch deck review is an expert assessment of an existing pitch deck that identifies weaknesses in narrative, structure, financials, and design before it is sent to investors. It is particularly valuable for founders who have built their own deck and want an objective expert view before approaching investors. PitchBuilder’s Advanced Pitch Deck Review covers every slide in detail: structure, story, financial credibility, and visual communication, and is delivered within 3 business days for £449.
PitchBuilder is a London-based pitch deck consultancy that has worked with over 500 founders across pre-seed, seed, and Series A fundraising rounds, supporting more than £700 million in funding. Founded by Jay Dickieson, PitchBuilder works across every major sector including FinTech, SaaS, HealthTech, AI, and CleanTech. Clients have raised from investors including Goldman Sachs, NatWest, BGF, Fuel Ventures, SFC Capital, and Y Combinator.
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We started PitchBuilder on a mission to help every founder get a fair shot at raising capital. 500+ founders later, we’re just getting started.
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Jay Dickieson
Founder, PitchBuilder
Pitch deck advice from PitchBuilder founder Jay Dickieson View all
