The Sequoia model for creating a pitch deck is a widely-used framework that has proven successful for many startups. According to Sequoia, a pitch deck should include the following slides:
This slide should clearly define the problem that the company is solving and why it is a significant issue.
This slide should describe how the company's product or service solves the problem and how it is different from other solutions in the market.
This slide should provide an overview of the target market for the product or service and the size of the opportunity. It should also include any relevant data or research to support the market size estimates.
This slide should provide a high-level overview of the product or service and how it works. It should also include any unique features or benefits that set it apart from competitors.
The Business Model:
This slide should explain how the company plans to make money, including details on the revenue streams, pricing, and target customer segments.
This slide should introduce the key members of the team and highlight their relevant experience and expertise.
This slide should describe the main competitors in the market and how the company's product or service is differentiated from them.
Marketing and Sales:
This slide should outline the company's go-to-market strategy and explain how it plans to reach and acquire customers.
This slide should include financial projections for the next 3-5 years, including estimates for revenue, expenses, and profitability.
This slide should outline the funding request and explain how the investment will be used to accelerate the company's growth and development.
By following the Sequoia model and including these key slides in your pitch deck, you can effectively communicate the value and potential of your business to investors and persuade them to provide funding.