What is a warm introduction in VC? Warm intro's explained

What is a warm introduction?
A warm introduction in venture capital (VC) refers to an introduction to a VC firm or investor that is made by someone who has a relationship with that individual or firm.

Why is a warm introduction valuable?
A warm introduction is typically seen as more valuable than a cold introduction, as it allows the VC firm or investor to feel more comfortable and confident in the person being introduced, since they have been recommended by someone they trust.

Who can make warm introductions?
Warm introductions can be made by colleagues, friends, or other industry professionals who have a relationship with the VC firm or investor. They are often used as a way to help entrepreneurs or startups get their foot in the door and make a connection with a VC firm or investor that might be interested in funding their business.

Does a warm introduction increase the probability of an investment?
A warm introduction does not guarantee that a VC firm or investor will be interested in working with the person being introduced. It is still up to the entrepreneur or startup to make a strong case for their business and demonstrate why it is a good investment opportunity.

How can I tell which VCs require a warm introduction versus accept cold introductions?
We have a list of virtually all the UKs venture capital funds, and details on the pitching process. You can view the first 20 entries below, or purchase and download the entire Excel list, here.

Scroll across to "How to Apply" to see how they like to receive pitches: