A warm introduction in venture capital (VC) refers to an introduction to a VC firm or investor that is made by someone who has a relationship with that individual or firm.
A warm introduction is typically seen as more valuable than a cold introduction, as it allows the VC firm or investor to feel more comfortable and confident in the person being introduced, since they have been recommended by someone they trust.
Warm introductions can be made by colleagues, friends, or other industry professionals who have a relationship with the VC firm or investor. They are often used as a way to help entrepreneurs or startups get their foot in the door and make a connection with a VC firm or investor that might be interested in funding their business.
However, it's important to note that a warm introduction does not guarantee that a VC firm or investor will be interested in working with the person being introduced. It is still up to the entrepreneur or startup to make a strong case for their business and demonstrate why it is a good investment opportunity.
We'd suggest starting with our downloadable UK investor list. It outlines the type of introduction nearly every VC firm in the UK prefers.