What is a pitch deck?
What is a pitch deck?
A pitch deck is a short, succinct presentation that provides an overview of your business and its potential to prospective investors.
Why do I need a pitch deck?
A pitch deck is a standard business fundraising document. It typically follows a structured format.
It helps prospective investors quickly understand your business and the investment opportunity (often versus thousands of proposals they receive). Ideally, it should be tailored to your specific audience (e.g. angel investors, venture capital funds etc).
You should think of a pitch deck as a sales presentation for an investor, where the product you're trying to sell is equity or shares in your business (or in some cases debt).
What makes a good pitch deck?
Investors will typically spend 60-90 seconds reviewing your pitch deck in the first instance. In that short time it needs to convey:
- The customer problem your business addresses
- How your business solves that problem
- Your business model
- The size of your addressable market
- Who your competitors are (and how you compete)
- What your strategy / route to market is
- Your financial forecasts
- How much money you are raising
- How you'll use investors funds
What is the best format or structure for a pitch deck?
We always recommend following the Sequoia Pitch Deck Template.
This structure is typically about 10-12 slides, including:
- Problem
- Solution
- Why Now
- Market Size
- Product
- Business Model
- Competition
- Go-to-Market Strategy
- Team
- Financials
Though not in the Sequoia model, we'd also recommend adding a "traction" slide.
Can you help me with my pitch deck?
Yes. We specialise in creating compelling pitch decks that help startups and growth-stage companies effectively communicate their business potential to investors.
Contact Us:
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Jay Dickieson PitchBuilder Ltd |