HOW TO WRITE A BUSINESS PLAN:
Are you wondering how to write a business plan?
Start with our handy guide below, outlining all of the sections and content you need to include in your business plan.
WHAT SECTIONS TO INCLUDE IN A BUSINESS PLAN:
Write this last. It summarises the key points from the rest of your business plan (this shouldn't include new information not mentioned elsewhere).
Introduce the reader to your business.
Product(s) and/or Service(s):
Explain what your business sells.
How does your business make money? How viable is it?
Route to Market:
How will you get your product to market? What is your strategy? What are the key timelines?
Sales & Marketing:
Who are your target customers? How will you reach them?
Help readers understand the opportunity. How big is the market?
Who do you compete with? How will you win customers? (There is no such thing as a business with no competitors. If no one does exactly what you do, what is the alternative that your target customers use now?)
Explain to readers the strengths, weaknesses, opportunities and threats associated with your business.
Demonstrate to readers why you and/or your team are best placed to execute your business. Focus on relevant experience.
Provide readers with a solid understanding of your business model and forecast financials. Ensure these are realistic and credible.