What is an investor pitch deck? Do I need one?

WHAT IS AN INVESTOR PITCH DECK?
A pitch deck is a 10-14 slide business presentation that helps prospective investors understand the merits of an investment opportunity.

They are commonly used by start-ups and early stage businesses to raise funding from venture capitalists (VCs), angel investors, private equity funds and other investors. 


WHAT IS INCLUDED IN A PITCH DECK?
The Sequoia pitch deck model, created by legendary venture capital firm Sequoia Capital, is considered the gold standard structure for a pitch deck. It includes the following succinct slides:

  1. Title
  2. Company Purpose
  3. Problem
  4. Solution
  5. Why Now?
  6. Market Size
  7. Competitors
  8. Product
  9. Business / Revenue Model
  10. Team
  11. Financials
  12. End Cover Slide

DO I NEED A PITCH DECK?
If you plan to raise equity investment for your business from investors, you will typically need a pitch deck. This document is used:

  1. For initially outreach (it is often sent via email, and should get investors attention and help you book a pitch meeting).

  2. Your investor pitch meeting (you might choose to use the deck as a structure for your pitch meeting with a prospective investor). 

  3. Post-pitch collateral (the pitch deck is an important post-pitch document that an investor can take away, share with their wider team, or wider network. 

HOW DO I GET A PITCH DECK?
There are a few ways to get a high quality pitch deck that helps you stand out among thousands of other opportunities a prospective investor might receive:

  • Pitch Deck Creation Service:
    At PitchBuilder, our team of experienced professionals can help you craft a compelling investor pitch deck that will impress potential investors and get your business funded.

  • Pitch Deck Templates:
    If you prefer to create your own pitch deck, our pitch deck templates are designed following the proven Sequoia model, ensuring that you cover all the key elements that investors look for.